Tuesday, October 9, 2007

CLIQ: help/index

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General

What is a CLIQ?

A CLIQ is a group of bloggers working together to increase their collective readership and audience engagement.

Members of the same CLIQ share links to featured, popular and related blog posts on their respective sites by though the CLIQ Widget. They can also manage their featured posts and see reports about which Blogs and posts are getting the most views and driving the most referrals around the CLIQ.

Who is Offermatica?

Offermatica is a leading provider of behavioral content targeting and optimization solutions. The Offermatica platform is used to serve store and serve the CLIQ Widget content - and Offermatica's targeting and recommendation engine powers the Featured and Related posts.

To find out more about Offermatica, visit http://www.offermatica.com.

Starting and Joining CLIQs

How do I start a new CLIQ?

To start a new CLIQ, you just need go to the Start a CLIQ page and register a new CLIQ name and description, and choose whether to make it an 'Open' or 'Invite Only' CLIQ. Finally, you'll need to publish the CLIQ Widget on your blog. Since you started the CLIQ, you'll also be the CLIQ Leader, which means that you'll be able to manage the members in your CLIQ.

When you first start a new CLIQ, you'll be the only member, so the CLIQ Widget will be showcasing only posts from your blog. The first thing you'll want to do is invite other bloggers to join you in your CLIQ by sending them an Invitation to Join from the Members Area.

How do I join an existing CLIQ?

The way you join an existing CLIQ depends on whether it's an Open CLIQ or an Invite Only CLIQ, which is something the Leader (person who starts the CLIQ) chose when they created the CLIQ.

Anyone can join an Open CLIQ by clicking its 'Join' link on the CLIQ Directory page. In order join an Invite Only CLIQ, you need to send a request to that CLIQ's Leader by clicking on its 'Request to Join' link on the CLIQ Directory page. If the Leader approves your request, you'll receive an Invitation to Join by email.

What if I want to leave my current CLIQ - and maybe Start or Join a new one?

An account (which is tied to a Blog URL) can only be a member of one CLIQ at a time.

If you are currently a member of a CLIQ, and decide you would like to join another CLIQ instead, you can click 'Join' for that CLIQ in the CLIQ Directory (or accept an Invitation to Join an 'Invite Only' CLIQ). After you you have successfully joined the new CLIQ, we'll automatically remove you from the old one.

If you are currently a member of a CLIQ, and decide you would like to Start a New CLIQ, we'll automatically remove you from your old CLIQ as soon as the new one is created.

If the leader of a given CLIQ decides to leave that CLIQ, then their 'leader privileges' are transferred to the member who has been in the CLIQ the longest (the 'next most senior'). That person will receive and email explaining that they are the new leader of that CLIQ.

If you would like to cancel your account entirely (leave your current CLIQ and not Start or Join a new one), you can do that from the My CLIQ tab in the Members Area as well.

The CLIQ Widget

What is the CLIQ Widget?

The CLIQ Widget is a small content display window that you place somewhere on your Blog Template (you can see one in action here). Its goal is to allow readers to easily explore content from around the CLIQ, thereby increasing readership. You can customize the look of your CLIQ Widget by selected from a set of themes.

How does it Work?

The CLIQ Widget works by showing links to posts from the members of your CLIQ, including your own blog, in three tabs: Popular, Feature and Related:

  • The Popular tab shows the most viewed post from each member in the CLIQ.
  • The Featured tab shows the posts that each CLIQ members has chosen to 'feature' within the CLIQ. It allows members to actively promote their content within the CLIQ. Members control which post is featured in the Members Area, and can choose from options such as:
    • Automatically Feature my "Most Recent Post"
    • Automatically Feature my "Long Tail" (Shows one of the five posts with the least total views, rotates daily)
    • Manually Feature a particular article from my entire post inventory
  • The Related Tab shows posts that are recommended from within the CLIQ, based on the article that a reader is current viewer. These recommendations are based on the Widget's ability to track posts that were read together during the same visit to determine relationships between them.

How do I publish the CLIQ Widget on my Blog?

Like most other widgets, the CLIQ Widget is served up through a small piece of Javascript that you place in your blog template. For most major blog platforms, we can facilitate this by publishing your widget directly to your template. In some cases, you might need to cut-and-paste the code to directly into your blog template. If you're having trouble or have additional questions publishing the CLIQ Widget to your blog, check out our CLIQ Widget Technical Support Forum.

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